This is the second joint strategic plan and will guide our activities over the next three years. Jan 12, 2010 crafting and deploying intellectual property strategy in a firm for mining, optimising and protecting available intellectual property therein. As a part of the intellectual property strategy, license contract business has started for specific overseas market. Protecting your intellectual property small business. Imagine if a competitor discovered your secret and started replicating it. Many business owners, inventors and creators know protecting their creative work under intellectual property law is important, but they often dont realize a sound ip strategy is a crucial first step. An effective strategic intellectual property plan will therefore prompt the development, acquisition, maintenance, and exploitation of intellectual property assets, just as a traditional. Intellectual property is divided into two categories. Palfrey, intellectual property strategy cambridge, ma. In this book, intellectual property expert and harvard law school professor john palfrey offers a short briefing on intellectual property strategy for corporate. Intellectual property strategy mit press essential knowledge series kindle edition by john palfrey. The philosophy of intellectual property 1 justin hughes 7. Trade secrets and the justification of intellectual property. Intellectual property pdf draft university of washington.
Pdf intellectual property ip management aghion and tirole. It aims to find out what ip is within an organisation, who owns it, the value of that ip, its legal status, and what to do with it. In this book, intellectual property expert and harvard law school professor john palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Merges at university of california, berkeley school of law. Salary estimates are based on 14,242 salaries submitted anonymously to glassdoor by intellectual property manager employees. Technology licensing to the local partners and the license grant of manufacturing and sales right in the territories constitute our confident strategy for huge size plastic molding market. The global intellectual property market is on the increase, with some national patent offices creating and. The joint strategic plan also contains a report on the progress made since the office of the u. Intellectual property strategy by john palfrey overdrive. Crafting and deploying intellectual property strategy in a firm for mining, optimising and protecting available intellectual property therein. Develop an intellectual property strategy business queensland. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Intellectual property strategy berkman klein center.
How children grow up in a digital age, and author of the mit press essential knowledge volume. There are different types of ip protection in australia, each with its own legislation. Salary estimates are based on 14,242 salaries submitted anonymously to glassdoor by. Each of the dimensions gives the business leader more degrees of freedom when constructing his or her strategy when compared to the case where there is little valuable intellectual property.
Software distribution on the web is an important area of publishing in its own right, but large numbers of other publishers are affected by software intellectual property concerns in two other ways. Moore part ii intellectual property issues and the law 6. Each year, the ipaj gives this award to an organization that demonstrates outstanding achievement in the. Pdf modern trends for the strategic use of intellectual property. Sep 09, 2011 john palfrey is head of school at phillips academy, andover, coauthor of born digital. Preparation of an intellectual property strategy is now a required element in department of defense acquisition guidance and major efforts such as. Obtaining intellectual property ip protection is important for anyone wanting to maintain rights to their inventions, designs or creative work. The recognition of intellectual property as an intellectual asset, and an asset generally, is paramount to successful strategic intellectual property planning. By one informed estimate from the late 1990s, some threequarters of the fortune 100s total market capitalization was represented by intangible assets, such as patents, s and trademarks. Rethinking intellectual property transactions by j.
John palfrey is head of school at phillips academy, andover, coauthor of born digital. Conduct an intellectual property audit business queensland. I think it covers the full range of activity that is ip strategy what do you think. Entrepreneurs, corporate managers and nonprofit administrators should look at intellectual property as a key strategic asset. Buy intellectual property strategy the mit press essential knowledge series by john g. And you have to have in mind that not properly created and protected and used, intellectual property assets can be lost. Or, you shared your idea and then realised too late that you had lost the legal right to make it exclusively yours. Intellectual property strategy by john palfrey goodreads. Nov 21, 2011 entrepreneurs, corporate managers and nonprofit administrators should look at intellectual property as a key strategic asset.
Most managers leave intellectual property issues to the legal department,unaware that an organizations intellectual property can help accomplish a range of ma. He is thus entitled to own these creations, because they result from other things he owns. Intellectual property should be thought of as having the characteristics of an asset, and should be so managed. My working definition of ip strategy is using intellectual property to inform and leverage business strategy.
Toward a lockean theory of intellectual property 92 adam d. Intellectual property and strategy kauffman entrepreneurs. Based upon the various points and perspectives discussed above, the intellectual property strategy headquarters has compiled the intellectual property strategic program 2016. Work to develop a strong intellectual property portfolio to ensure and enhance business flexibility and obtain more favorable terms in collaboration agreements with other companies. This guidance is not exclusive and should not be considered an exhaustive or comprehensive listing of acceptable approaches. Strategic management of intellectual property harvard business. Intellectual property, innovation management, strategic.
Intellectual property strategy presents the state of the art in thinking on intellectual property to ceos, senior managers, and those aspiring to lead any type of organization. Im excited to be launching a new book, intellectual property strategy, tonight at harvard law school. Use specialist divisions to aggressively market our technologies, including efforts to generate revenue from licensing fees. In his new book, intellectual property strategy mit press, intellectual property expert, head of the harvard law school library, and berkman center faculty codirector john palfrey offers a short briefing on intellectual property strategy for them. Intellectual property strategy program 2015 with a focus on the following three policy issues. Use features like bookmarks, note taking and highlighting while reading intellectual property strategy mit press essential knowledge series. The ip intellectual property strategy in japan hisamitsu arai. Insurance is not the only intellectual property risk management strategy. Merges 1 ikechi mgbeoji 2 it is curious that after more than four centuries of troubled existence3 and repeated assertions of its indispensability to innovation in society, 4 the intellectual property rights iprs regime inspires a compulsive need to justify its place in society.
How children grow up in a digital age, and author of the mit press essential knowledge volume intellectual property strategy. Another strategy to acquire ip assets derives from merger and. In recent years, the primary locus of value for many corporations has been found in their intellectual property rights. The separation of ip management and strategy formulation in turn mirrors the. An ip holding company exists to hold intellectual property on behalf of one or more other companies but does not necessarily manufacture products or supply services based upon the ip held. John palfrey and urs gasser regarding digital natives and digital migrants,40. Intellectual property can be used in three ways in a business. Industrial propertyincludes patents for inventions, trademarks, industrial designs and geographical indications.
Pdf the importance of intellectual property for smes. In this book, intellectual property expert and harvard law school professor john palfrey offers a short briefing on. Nov 28, 2012 intellectual property can be used in three ways in a business. Prior to establishing an ip holding company, it is important to first ask what one wishes to achieve with ones.
As a ceo or senior manager of any sort of organization, you should establish a dynamic intellectual property strategy. Technology licensing to the local partners and the license grant of manufacturing and sales right in the territories constitute our confident strategy for. Palfrey argues for strategies that go beyond the traditional highly restrictive sword and shield approach, suggesting that flexibility and creativity are essential to a profitable longterm intellectual property strategyespecially in an era of changing attitudes about media. The following guidance is provided to assist applicants in preparing and executing an intellectual property ip management plan. Palfrey argues for strategies that go beyond the traditional highly restrictive sword and shield approach, suggesting that flexibility and creativity are essential to a profitable longterm intellectual property strategy especially in an era of changing attitudes about media. In the words of john palfrey in his book intellectual property strategy, strategies grounded in openness and connectedness to others in. How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an. Intellectual property assets are going to be vitally important for your company. As with any corporate strategy, there is no single answer to this question, however if a successful corporate strategy is a course of decisions and actions that allows the company to generate sustainable pro. Palfrey argues for strategies that go beyond the traditional highly restrictive sword and shield approach, suggesting that flexibility and. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Most managers leave intellectual property issues to the legal department, unaware that an organizations intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. This paper fills an important gap in intellectual property ip licensing literature.
Pharmaceutical industry currently has an evolving ipr strategy. But it can be a key intellectual property risk management tool. Your ip strategy is a support vehicle for your business plan. Intellectual property strategy by john palfrey waterstones. The intellectual property insurance market is continuing to mature, despite some stops and starts. In particular, for the businesses conducted by inhouse companies, we have set the intellectual property strategy roadmaps for each inhouse company to implement a strategy to enhance our core technologies as the basis for our competitiveness as well as a strategy to protect our intellectual properties on a global level. If youre in cambridge, ma, usa, please feel free to come by austin hall east at hls at 6. Building an advantage through intellectual property by the year 2030 omron was awarded the 2016 distinguished service in industry award by the intellectual property association of japan ipaj. How a flexible and creative approach to intellectual. In 1982, china promulgated its first modern intellectual property law, offering protec. An individual creates a sonnet, a song, a sculpture, by employing his own labor and body.
Download it once and read it on your kindle device, pc, phones or tablets. Intellectual property management plan department of energy. Develop an intellectual property strategy you should develop an intellectual property ip strategy that guides decision making about protecting your inventions. Intellectual property strategy nihon shoryoku kikai. The case against intellectual property 68 stephan kinsella.
This ip strategy headquarters was put in charge of the planning, the annual followup, and the revision of the intellectual property strategic program. The key is not to talk about your idea or make your ip public knowledge before you have protected it. Pdf intellectual property refers to intellectual creativity of a creator. Intellectual property, writes palfrey, should be considered a key strategic asset class. Preparation of an intellectual property strategy is now a required element in department of defense acquisition guidance and major efforts such as better buying power 2. The strategy needs to be explicit, such that daytoday decisions can be evaluated against it and so that the decisions drive toward helping you make the right institutional goals. Most entrepreneurs, corporate managers and nonprofit administrators leave intellectual property issues to the legal department, unaware that. Overview of the intellectual property strategic program 2016. Filter by location to see intellectual property manager salaries in your area. Are patents on interfaces impeding interoperability.
Intellectual property strategy by palfrey, john ebook. Palfrey argues for strategies that go beyond the traditional highly restrictive sword and shield approach, suggesting that flexibility and creativity are essential to a profitable longterm. The degrees of freedom are well illustrated in the diagram below. Here are some definitions previously suggested by others. Everyday low prices and free delivery on eligible orders. The twin goals of this book are to point to the areas of greatest importance in this fastmoving field and offer practical insights to senior managers on how to create a. Doctrine of merger and copyright law bananaip counsels. You can keep a competitive advantage by protecting your intellectual property ip. Intellectual property, writes palfrey, should be considered a. Pdf intellectual property strategy semantic scholar. Intellectual property strategy the mit press essential. Intellectual property ip is a critical consideration of most acquisitions that require sophisticated items or components and performance. Intellectual property refers to creations of the mind. John palfrey on intellectual property strategy youtube.
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